However, this does not hinder indirect competition from health drinks, bottled water and hot drinks from impacting its market share.Ĭoca-Cola commands 35% of the North American soft drink market. This authenticity buffers itself from its competitors to some level. Regardless, its customers continue to seek the original taste of its main product, Coca-Cola, and that of its main product offerings. The Coca-Cola Company enjoys a commanding lead in market share in North America.Ĭoca-Cola remains an industry benchmark, with many imitation products cropping up over time. The Coca-Cola Brand is valued at $84 billion. Branding and advertising campaigns of Coca-Cola have taken over World Cup tournaments, capitalized on the festivities of Christmas, and driven one of the strongest advertising rivalries in the marketing world.
Wherever you travel in the world, you will no doubt spot the ubiquitous red-and-white logo of The Coca-Cola Company. The Coca-Cola Company has one of the world’s largest brand identities and brand valuations. In this article, we jump into the Strengths, Weaknesses, Opportunities and Threats of one of the world’s largest beverage manufacturers, The Coca-Cola Company. Its products can be found in nearly every country (excluding North Korea and Cuba) with its familiar red-and-white branding. A company synonymous with strong branding and ubiquitous availability, The Coca-Cola Company is one of the leading corporations in the world.
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